近日，冠軍品牌國際合作聯(lián)盟（GACTB）第一次代表大會在東鵬總部順利召開，首次大會由東鵬主辦，旨在圍繞主題“渠道突破，資源深耕”對2020年下半年的聯(lián)盟落地工作部署進(jìn)行深度討論。東鵬國際營銷系統(tǒng)總經(jīng)理葉偉賢，歐普海外事業(yè)部總經(jīng)理金鑫，老板電器海外事業(yè)部副總經(jīng)理吳爾建，四季沐歌國際事業(yè)部經(jīng)理朱海華，好萊客海外渠道發(fā)展部經(jīng)理彭惠娣，三維家海外業(yè)務(wù)部高級總監(jiān)李頎，東鵬國際營銷系統(tǒng)市場部總監(jiān)朱麗娟等領(lǐng)導(dǎo)嘉賓出席大會。
Recently, hosted by Dongpeng, the 1st Major Conference of GACTB themed Breakthrough on Sales Channels by In-depth Resources Sharing has successfully concluded. Ye Weixian, GM of Dongpeng International Business Dept., Jin Xin, General Manager of Opple International Business Dept., Wu Erjian, Vice GM of Overseas Business Division, Zhu Lihua, Sales Manager of MICOE Overseas Business Dept., Windy Peng , Manager of Holike International Business Development Dept., Li Qi, Senior Sales Director of 3VJIA Overseas Business Dept. and Zhu Lijuan, Marketing Director of Dongpeng International Business Dept. attended the Conference.
會議上，葉總首先對在場的各品牌負(fù)責(zé)人表示衷心的感謝，并圍繞“渠道突破，資源深耕”，針對項目推介激勵政策提出建議，并對下半年的落地方案提出五大關(guān)鍵任務(wù)，分別為媒體聯(lián)動，終端渠道鋪設(shè)和管理，展會、新品發(fā)布會、經(jīng)銷商年會、促銷聯(lián)動、共享客戶資源，建立解決方案展示區(qū) （中字頭，設(shè)計院，開發(fā)商，跨國大型綜合體，酒店集團），對開發(fā)商和跨國大型綜合體資源進(jìn)行深耕；葉總還強調(diào)“展示是第一生產(chǎn)力”，我們將從展示、專業(yè)性、應(yīng)用和推廣四大方面持續(xù)推進(jìn)落地方案。
Mr. Ye firstly expressed heartfelt thanks to the representatives from each brand, then he put forward suggestions on project promotion and incentive policies and proposed five key tasks to the executive plans, including online media promotion, sales channels management, offline events, one-stop solution of displaying mock-ups targeting at Chinese state-owned construction companies, design institutes, developers, large-scale complexes, hotel groups, etc, and deep cooperation of developers and large-scale multinational complexes. Mr. Ye also highlighted that display is the first driver for sales, Dongpeng will continue to promote the executive plans in terms of display, professionalism, application and promotion.
△東鵬國際營銷系統(tǒng)總經(jīng)理葉偉賢
Ye Weixian, GM of Dongpeng International Business Dept
△會議現(xiàn)場
Highlights
國際冠聯(lián)（GACTB）是由東鵬和歐普牽頭，聯(lián)合四季沐歌、老板電器和好萊客一同成立的業(yè)內(nèi)首個面向全球海外市場提供家居一站式解決方案的異業(yè)合作組織。以“戰(zhàn)略協(xié)同，健康人居，品質(zhì)創(chuàng)先，綠色生活”為宗旨，以“渠道突破，強強聯(lián)合，為海外消費者打造可持續(xù)的綠色健康人居生活”為使命，國際冠聯(lián)（GACTB）將通過渠道和終端客戶資源的共享，為成員品牌現(xiàn)有海外銷售網(wǎng)絡(luò)提供資源互補的優(yōu)勢，同時助力新興市場的的開發(fā)，提升在工程項目、經(jīng)銷渠道搭建和品牌推廣等方面的協(xié)同合作，讓中國品牌受世界尊敬。
GACTB, the first-ever branding alliance founded by Dongpeng, Opple, Micoe, Robam and Holike, the five top home furnishing brands in China, is committed to providing one-stop solution on home furnishing products for global consumers. With the principle of Strategic Coordination, Healthy Living, Quality First, and Green Life, and the mission of To Create a Healthier and Greener Living Space by Breakthrough on Channels, the GACTB is dedicated to an all-win results for each members in terms of markets development, projects, distribution system and branding by sharing channels and resources, so as to win the world’s respect to Chinese brands.
東鵬集團始創(chuàng)于1972年，鵬飛48載，從單一的瓷磚制造商逐漸涵蓋衛(wèi)浴、木地板、涂料、飾品、全屋定制、整裝家居等業(yè)務(wù)，發(fā)展成為擁有7000多家經(jīng)銷零售店，產(chǎn)品出口全球 6 大洲 106 個國家和地區(qū)的世界級整體家居一站式服務(wù)供應(yīng)商。經(jīng)過不懈的產(chǎn)品創(chuàng)新和技術(shù)發(fā)展，東鵬成為中國陶瓷行業(yè)領(lǐng)先品牌以及最大的陶瓷生產(chǎn)商和潮流引領(lǐng)者之一。東鵬國貿(mào)作為東鵬集團旗下主導(dǎo)品牌東鵬瓷磚的海外分支，定位中高端消費市場，提供全范圍瓷磚產(chǎn)品以及相關(guān)配套服務(wù)，致力于讓中國陶瓷世界尊敬，讓中國品牌走向世界。
DONGPENG Group was founded in 1972. In 48 years, it has developed rapidly and transformed from a ceramic tile manufacturer to a world-class one-stop service provider including business domains: sanitary wares, wood flooring, painting, home deco, whole house customization, etc. Through unremitting product innovation and technological development，DONGPENG has become one of the China's leading brands in the ceramic industry, and the largest ceramic manufacturer and trendsetter. With more than 7,000 retail stores and products exported to 106 countries and regions on 6 continents, DONGPENG International is the overseas branch of DONGPENG Group's Ceramic Tiles Business, targeting at the middle and high-end consumer market and providing full range ceramic tile products and related supporting services.
