△LiQi, Senior Director of 3VJIA Overseas Business Dept.(Left) and Ye Weixian,Sales Director of Dongpeng International Business Dept.(Right)
△三維家海外業(yè)務(wù)部高級總監(jiān)李頎（左）和東鵬國際營銷中心經(jīng)銷渠道總監(jiān)葉偉賢（右）
隨著國內(nèi)市場趨于飽和，品牌間競爭加劇，越來越多家居企業(yè)開始布局海外市場。但突如其來的疫情給出口企業(yè)帶來銷售受限、客戶流失、市場開拓受限等困難和危機(jī)。東鵬作為中國陶瓷行業(yè)領(lǐng)先品牌以及最大的陶瓷生產(chǎn)商之一，從2002年開始進(jìn)軍國外市場，產(chǎn)品出口全球6大洲106個國家和地區(qū)。近日，東鵬海外與三維家AIHOUSE達(dá)成戰(zhàn)略合作，旨在營銷前置并以綁定前端設(shè)計師渠道，賦能中國設(shè)計，賦能全球經(jīng)銷客戶，為后端海外經(jīng)銷商門店營銷提供技術(shù)和平臺賦能支持，雙方資源共享，共同拓展海外市場。
As the domestic market has become saturated and competition among brands hasintensified, more and more home furnishing companies have begun to develop overseas markets. However, the Covid_19 epidemic has brought challenges to export companies, like sales backlash, loss of customers and difficulties in market development. Recently, Dongpeng, as a leading brand in Chinese Ceramic Industry, has reached a strategic cooperation with 3VJIA AIHOUSE, in order to take a step forward in marketing by taking advantage of designer channels to empower overseas distributors and China Design. The two sides willjointly expand overseas markets under the principle of sharing resources.
Co-Branding Makes a Breakthrough on StrategicChannels
異業(yè)賦能 海外戰(zhàn)略渠道突破
東鵬已與三維家在國內(nèi)建立長期合作，此次海外市場雙方再次合作，旨在強(qiáng)強(qiáng)聯(lián)合、資源共享、渠道突破。作為行業(yè)內(nèi)專業(yè)家居建材設(shè)計軟件提供商，AIHOUSE設(shè)計師用戶群體龐大且優(yōu)質(zhì)，而且自帶眾多業(yè)主、地產(chǎn)采購商等終端客戶；同時，AIHOUSE品牌館已打通鏈接廠家、設(shè)計師和采購商的前后端服務(wù)，可為東鵬海外終端展示提供新型技術(shù)支撐，有效提升東鵬在海外的配套服務(wù)。
Dongpeng has established long-term cooperation with 3VJIA in domestic market. This overseas strategic partnership aims to form strong alliance, promote resource sharing and make breakthroughs on sales channels. As a professional home building design software provider, 3VJIA AIHOUSE is home to numerous outstanding designers,developers and house owners, etc. 3VJIA AIHOUSE has connected manufacturers,designers and buyers, providing new technical support for Dongpeng overseas distributors in terms of product display and marketing supports.
3VJIA AIHOUSE
三維家AIHOUSE簡介
著眼全球布局，三維家海外版AIHOUSE以在線3D云渲染、云設(shè)計、云管理等多項技術(shù)為依托，融合設(shè)計、展示、品牌館、供應(yīng)鏈及前后端等行業(yè)全流程解決方案，加速拓展海外市場，賦能全球家居產(chǎn)業(yè)。AIHOUSE不僅提供設(shè)計工具，同時通過整合全球設(shè)計師及家居品牌供應(yīng)鏈，以設(shè)計師虛擬店鋪、設(shè)計方案分享、品牌、產(chǎn)品、場景購等內(nèi)容呈現(xiàn)營造家居生態(tài)平臺，通過前端設(shè)計師、店鋪活動、營銷事件為觸點激活終端用戶，促成交易轉(zhuǎn)化。
目前，AIHOUSE現(xiàn)已在全球擁有數(shù)千優(yōu)質(zhì)設(shè)計師用戶，合作伙伴覆蓋法國、馬來西亞、印度尼西亞、泰國、印度、菲律賓、臺灣等國家和地區(qū)。
AIHOUSE is entering the global market at afaster pace with its technology in cloud designing and rendering, and its integrated solutions in connecting design and manufacturing. AiHouse is building a platform where it provides powerful design software and connects designers and global supply chain. It nurtures and converts leads by offering multiple touch points to consumers such as designers' virtual stores, design inspirations sharing, online promotion events and photorealistic virtual interior scenarios. So far, AIHOUSE has thousands of professional designer users worldwide, and has business partners in France, Malaysia, Indonesia,Thailand, India, Philippines and Taiwan.
此次戰(zhàn)略合作，也印證了海外眾多專業(yè)設(shè)計師對東鵬品牌和產(chǎn)品的高度認(rèn)可，對“中國設(shè)計”頗具信心，相對于行業(yè)內(nèi)常聽到的“意大利設(shè)計”，“西班牙設(shè)計”，東鵬一直堅信我們應(yīng)當(dāng)有勇氣、有魄力去打造和賦能“中國設(shè)計”。今后，東鵬國際將計劃向海外經(jīng)銷商推介AIHOUSE軟件，協(xié)調(diào)提供軟件使用培訓(xùn)，借助平臺開拓設(shè)計師渠道，觸達(dá)更多精準(zhǔn)客戶。
This strategic cooperation also confirmed the high recognition of Dongpeng brands and products by professional designers overseas. Dongpeng is always quite confident in "China design" and believed that compared with the"Italy Design" and "Spain Design" that are often heard around us, we should have the courage to create and envision "China Design".In the coming months, Dongpeng International will introduce AIHOUSE software toits overseas distributors and provide relevant trainings for the purpose of reaching more target customers.
Partof Dongpeng Overseas Showrooms
東鵬部分海外門店
三維家AIHOSUE官網(wǎng)
3VJIA AIHOUSE Website
https://www.aihouse.com/