A Bond of Friendship, A Bridge for Trade
①The largest trade fair with the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and the greatest business turnover held in Guangzhou, Guangdong Province, China.
②Covering an area of 1,185,000 M2, the 124th Canton Fair had 60,651 standard booths,
195,454 buyers, 24,846 national exhibitors and 650 international exhibitors, with business turnover (National Pavilion) up to 29.86 Billion USD.
Source:
(http://www.cantonfair.org.cn/en/index.aspx)
FLEXIBLE MARKETING STRATEGIES
EMPOWER THE BRANDING
AND POSITIONING
堅(jiān)持營(yíng)銷賦能，深化品牌之路
Canton Fair is a media platform boasting 210,000 global buyers, a direct channel to link 24,000 Chinese suppliers and into the Chinese market. Dongpeng has also dedicated to promote brand recognition and brand awareness for our overseas business partners by flexible marketing strategies like offline massive advertising billboard and online social medias as we are well aware that brand exposure is the driver of our global expansion. Through our flexible marketing mix, we help our business partners penetrate into their local markets in all-rounded way.
廣交會(huì)是一個(gè)擁有21萬全球買家的媒體平臺(tái)，是連接24,000家中國(guó)供應(yīng)商并進(jìn)入國(guó)際市場(chǎng)的直接渠道。與此同時(shí)，東鵬也致力于通過多元化的市場(chǎng)營(yíng)銷策略為全球客戶提升品牌知名度和認(rèn)可度，深度曝光品牌，實(shí)現(xiàn)全球化戰(zhàn)略。通過靈活的線下廣告、線上移動(dòng)社媒等市場(chǎng)宣傳手段，東鵬可為客戶在本地市場(chǎng)的開拓給予多方位的品牌宣傳支持。
△Dongpeng Advertising Billboard at
Bologna-Marconi International Airport in Italy
東鵬在意大利博洛尼亞機(jī)場(chǎng)刊登廣告
△Dongpeng Advertising Billboard at
Suvarnabhumi Airport in Thailand
東鵬在泰國(guó)曼谷素萬那普機(jī)場(chǎng)刊登廣告
DONGPENG ART GALLERY
REDISCOVER THE ART,
REFRESH YOUR LIFE
東鵬藝術(shù)畫廊-創(chuàng)啟藝術(shù)生活
Art can always wash away from the soul the dust of everyday life. Revolved round the theme of Living with Art, Dongpeng Art Gallery integrates modern, concise and fashionable design into the display of products, trying to remind people that life is filled with artistic elements, which are usually overlooked due to the fast pace of social networking nowadays. Even a stone, a brick and a piece of tile can be something very inspirational as long as you slow down and take a glance.
藝術(shù)，可以洗滌生活和靈魂。東鵬以“藝術(shù)生活”為主題，東鵬展位從藝術(shù)博物館汲取靈感，將現(xiàn)代，簡(jiǎn)潔，時(shí)尚的生活元素融入到具體的產(chǎn)品展示當(dāng)中，努力達(dá)成藝術(shù)生活化和生活藝術(shù)化的理念，旨在提醒人們，生活處處是藝術(shù)，只要你放慢腳步，駐足欣賞，便會(huì)發(fā)現(xiàn)，即使是一磚一瓦，也能令人為之動(dòng)容。
△126屆廣交會(huì)·東鵬展館
CONSTANT INNOVATION ON PRODUCT
IS ALWAYS OUR PURSUIT
堅(jiān)持產(chǎn)品創(chuàng)新，追求卓越品質(zhì)
Focus on product development and quality is always the key for Dongpeng to win the market. We showcase six brand new product series including Stone-look ALGARVE, Wood-look LARIX, Terrazzo-look MARL TERRAZZO and GABBRO that adopt the latest and most sophisticated Italian techniques and Cement-look SEGOVIA and Sandstone-look AYERS that are developed specially for projects are displaying at Dongpeng Art Gallery. They became a hit and impressed various designers, architects ,developers and other visitors.
產(chǎn)品致勝，質(zhì)量領(lǐng)先，一直是東鵬在國(guó)際市場(chǎng)上深耕的法寶之一。此次東鵬攜誠(chéng)帶來六款全新產(chǎn)品系列，其中石紋系列ALGARVE、木紋系列-LARIX、大小水磨石系列MARL TERRAZZO和GABBRO TERRAZZO均采用了最新的意大利工藝技術(shù)。通過多重工藝的疊加應(yīng)用，例如精雕、干粒、亮光墨水等等的結(jié)合使用，達(dá)到產(chǎn)品表面精細(xì)化、觸感舒適宛如天成。東鵬通過這樣做產(chǎn)品的“加法”，為產(chǎn)品競(jìng)爭(zhēng)力制造差異化。這與剛結(jié)束的意大利博洛尼亞展會(huì)上所傳遞的行業(yè)風(fēng)向相一致。
另外兩款針對(duì)工程需求專門開發(fā)的水泥系列SEGOVIA和砂巖系列AYERS也憑借其完整的配套展示好評(píng)如潮；六款新品大放異彩，反響熱烈，也贏得現(xiàn)場(chǎng)眾多設(shè)計(jì)師、建筑師和發(fā)展商的青睞。
△Algarve
Size: 1200X600 MM
Finish: Matt, Lappato
面相：自然面；半拋面
Techniques:
工藝：
①White ink白墨水 ②Gloss ink亮光墨水
③Tracer ink精雕墨水
④Protective glaze保護(hù)釉
⑤Sugar grit糖果干粒
△Larix
Size: 1200X600 MM
Finish: Matt, Lappato
面向：自然面；半拋面
Techniques:
工藝：
①White ink白墨水
②Gloss ink亮光墨水
③ Anti slip grit防滑干粒
④Protective glaze 保護(hù)釉
△Marl Terrazzo
Size: 1200X600 MM，600X600 MM
Finish: Matt, Lappato
面向：自然面；半拋面
Techniques:
工藝：
①White ink白墨水
② Positioned grit膠水定位干粒
③ Protective glaze保護(hù)釉
△Gabbro
Size: 1200X600 MM
Finish: Matt, Lappato
面向：自然面，半拋面
Techniques:
工藝：
①Positioned grit 膠水定位干粒
②Protective glaze保護(hù)釉
To expect more strategic projects from developers in 2019 and the near future, we have developed more competitive product and relative packages ideal for mega landmark projects like airport, bridge and high-end hotel, aiming to answer architects and designers’ need of their higher aesthetic taste and innovative design idea in various display schemes.
為了更進(jìn)一步地打造優(yōu)質(zhì)空間，促進(jìn)更多戰(zhàn)略工程的落地，我們不斷升級(jí)富有競(jìng)爭(zhēng)力的產(chǎn)品和完善相關(guān)配套服務(wù)，不僅能適用于大型地標(biāo)建筑如機(jī)場(chǎng)、跨海大橋、度假村、高檔酒店等，而且可以更好地滿足設(shè)計(jì)師與建筑師對(duì)現(xiàn)代建筑審美的需求和對(duì)創(chuàng)新設(shè)計(jì)手法運(yùn)用的多維展現(xiàn)。
Dongpeng Massive Landmark Projects Reference
△Beijing Daxin International Airport ,
One of the New Seven Wonders of the World
世界新七大奇觀之一 ——北京大興國(guó)際機(jī)場(chǎng)
Products:
Galaxy Stone YG600937,
Refined Orchid YF601926
Application:
Terminals, Public Central Gallery
Quantity: 110000 SQM
△Hongkong-Zhuhai-Macao Bridge,the Longest Sea Crossing and Open-Sea Fixed Link on Earth
世界上最長(zhǎng)的跨海大橋——港珠澳大橋
Products:
Galaxy Stone YG602091,YG802091, YG800925;
Nuovo Slate YS600285
Application:
Office buildings, Emergency Rescue Center,
Toll Plaza, and Accommodations
